Our Work / Petite Parade - "Beat of the Drum"
When we were contacted by Petite Parade and Vogue Bambini to do their intro for New York Kids Fashion Week, they asked us to provide a concept.
We came up with "I March to the Beat of My Own Drum" to foster healthy individuality when it comes to who you are personally and how it relates to your own style. During our casting process we put together a "band" of fabulous free spirits, then danced and drummed our way up and down the piers of Red Hook Brooklyn.
After a lot of running, jumping, laughing and confetti we pulled together a high-energy spot to promote the best Kids Fashion Show on the planet! This was a one day shoot that needed a quick turn around. Within a week we provided the client with retouched selected stills, 15 second Instagram cut and a one minute spot.