Our Work / Pulsar "Life in Real Time" Campaign
Our studio was hired to shoot both the advertising stills and a commercial video for Pulsar Watches against the backdrop of New York City. We scouted many locations and decided on several spots in Manhattan and Brooklyn that would create "a day in the life" vibe with three models.
In creating typical NYC scenes in cafes, parks and city streets to bring an upbeat lifestyle to a fashion product. The end result is a youthful fun spot highlighting the Pulsar Watch. The Stills Ads ran in the United States and Canada and the commercial video ran globally on their home page and on various web browser campaigns.